#23 | Google Australia – Googz

 

To keep up with the Australian habit of shortening regular English words such as Brekkie (for breakfast), Avo (for avocado), and Maccas (for Macdonald’s), Google Australia announced that they would be renaming the website in Australia as ‘Googz’.

They made a video with renowned Aussie Youtuber ‘Draw with Jazza’, explaining the reason behind the change of the name and the logo.
“After months of sketching, mood boarding, foraging and finger painting with leading designer Josiah Brooks, we’re delighted to unveil our new Aussie logo,” the post read.

What’s more, Google also conducted in-depth focus group surveys in pubs, skate parks, and beaches. Google even came up with merchandise such as coffee cups and bags with the new logo. The company Press release featured the Australian headquarters emblazoned with ‘Googz’ on its side!

See it here.