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Press Release | August 2018

Contact: Art Reid Phone: +1-678-637-3264 Email: artreidmkt@gmail.com May the Farce Be With You: The highly anticipated Stand-Up Strategist Top 23 Rankings just made public! Stand-Up Strategist (SUS) is the first rating platform to recognize and celebrate the important role of humor in corporate leadership, strategy and culture. The inaugural, 2018 SUS Top 23 List selects, ranks …

Press Release | August 2018 Read More »

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company behind it?

Cultural Impact – To what extent can the underlying concept serve to unify and align the staff of the company behind it around optimal strategy and culture?