#3 | WestJet – Flyre Festival

Canadian low-cost carrier WestJet proved it doesn’t take itself too seriously when it introduced a #FlyreFestival April Fool’s parody video – a brilliant jab at the now infamous Fyre Festival.

WestJet’s Fyre spoof – Flyre, rather – presents the world’s first premium inflight music festival. With the hottest models and social media influencers at 35,000 feet, it’s sure to be a millennial must-have for 2019. Flyre Festival debuts on WestJet’s 787 Dreamliner. “It’s the new one,” the narrator adds.



Entertainment Value 83%
Quality of Execution 90%
Opportunistic Absurdity 77%
Brand Relevance 87%
Cultural Impact Potential 87%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company behind it?

Cultural Impact – To what extent can the underlying concept serve to unify and align the staff of the company behind it around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.