#9 | TravelLodge Hotels – BedShare Program

Travelodge Hotels has just announced Bedshare – an exciting new room share option – that will be rolled out through their Australian and New Zealand hotel properties. Bedshare is the hotel industry’s contribution to the booming share economy and promises up to 50 percent discounts for guests willing to share 50 percent of their rooms and amenities with another guest.

AVG SCORE

80.0%

Entertainment Value 87%
Quality of Execution 87%
Opportunistic Absurdity 77%
Brand Relevance 80%
Cultural Impact Potential 70%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.

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