#15 | TikTok – DJ Khaled Motivational Officer

TikTok leveraged DJ Khaled’s personal brand, natural charisma, and legendary inspirational soundbites in a content series with digital and social amplification. To kick off this experience, they created teaser spots where DJ Khaled announced that something big was coming. He shared this message to his personal social media channels, bringing followers to TikTok to find out what will happen.



Entertainment Value 70%
Quality of Execution 70%
Opportunistic Absurdity 60%
Brand Relevance 90%
Cultural Impact Potential 80%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company behind it?

Cultural Impact – To what extent can the underlying concept serve to unify and align the staff of the company behind it around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.