#4 | SodaStream – SodaStreamME
Retired NASA astronaut Scott Kelly teamed up with SodaStream to introduce SodaStreamMe, a burp-powered fizzy-drink maker. The ad plays on the difficulty astronauts have in space with ingesting carbon dioxide. There’s a reason astronauts aren’t chugging root beer in orbit.
AVG SCORE
82.6%
Entertainment Value
90%
Quality of Execution
97%
Opportunistic Absurdity
63%
Brand Relevance
83%
Cultural Impact Potential
80%
