#4 | SodaStream – SodaStreamME

Retired NASA astronaut Scott Kelly teamed up with SodaStream to introduce SodaStreamMe, a burp-powered fizzy-drink maker. The ad plays on the difficulty astronauts have in space with ingesting carbon dioxide. There’s a reason astronauts aren’t chugging root beer in orbit.

AVG SCORE

82.6%

Entertainment Value 90%
Quality of Execution 97%
Opportunistic Absurdity 63%
Brand Relevance 83%
Cultural Impact Potential 80%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company behind it?

Cultural Impact – To what extent can the underlying concept serve to unify and align the staff of the company behind it around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.