#5 | Planet Fitness – Mobile Stationary Bike

Gym chain Planet Fitness took aim at home-based workout warriors with a funny video extolling the virtues of a stationary bike on wheels. Too bad it can’t go up hills.

AVG SCORE

82.0%

Entertainment Value 80%
Quality of Execution 83%
Opportunistic Absurdity 83%
Brand Relevance 83%
Cultural Impact Potential 80%