#23 | Halo Top Ice Cream – Halo Top Face Mask

SAY GOODBYE TO DULL SKIN WITH HALO TOP.
Take your love of ice cream to the next level with our new Halo Top Face Mask. We’ve uncovered the unique exfoliating ability of sprinkles and chocolate chips, along with the hydrating properties of ice cream to create a face mask unlike anything before.

Created for all skin types, this face mask aims to hydrate, tone and exfoliate skin for a smoother, more radiant complexion. When you need a little extra TLC, Halo Top face masks are the perfect treat for anyone—a combination so good that your skin (and taste buds) can thank us for later in three delicious flavors: Birthday Cake Mask, Mint Chip Mask, Stawberry Mask.

AVG SCORE

68.6%

Entertainment Value 67%
Quality of Execution 67%
Opportunistic Absurdity 70%
Brand Relevance 77%
Cultural Impact Potential 63%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company behind it?

Cultural Impact – To what extent can the underlying concept serve to unify and align the staff of the company behind it around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.