#2 | Google – Google Tulip

Google Netherlands offered up a very earnest video for Google Tulip, a new way to talk to the famous flower (and have it talk back). “Thanks to great advancements in artificial intelligence, Google Assistant on phones and Google Home is now able to understand tulips, allowing translation between Tulipish and dozens of human languages,” Google says.

It turns out tulips aren’t great conversationalists.

AVG SCORE

87.3%

Entertainment Value 90%
Quality of Execution 93%
Opportunistic Absurdity 83%
Brand Relevance 87%
Cultural Impact Potential 83%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company behind it?

Cultural Impact – To what extent can the underlying concept serve to unify and align the staff of the company behind it around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.