#20 | Chegg – Chegg Xcuses

The leading student-first connected learning platform has created a product that addresses a major student need.

Chug announced the release of Chegg Xcuses: the perfect excuse email generator. Chegg, the company behind revolutionary education products like Chegg Study, Chegg Writing, and Chegg Tutors, has developed a product that consistently produces the most effective excuses for all situations that students might face. When using Chegg Xcuses, students can submit their generated excuses to their professors to explain missing papers, classes, and deadlines.

AVG SCORE

70.0%

Entertainment Value 70%
Quality of Execution 73%
Opportunistic Absurdity 70%
Brand Relevance 80%
Cultural Impact Potential 57%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.

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